Portion of proceeds will benefit Black Lives Matter and LL COOL J's Jump & Ball Foundation.
Not a single person has been unaffected by the global events of 2020. We all have the power to be on the right side of history when scholars crack open the history books 200 years from now.
LL COOL J, Rock The Bells founder and CEO, has been a vocal proponent of Black Lives Matter. His impromptu May 31 freestyle — inspired by the tragic death of George Floyd — began with, "For 400 years you had your knees on our necks, a garden of evil with no seeds of respect."
Rock The Bells partnered with designer, Alexander John, to honor the ongoing Black Lives Matter protests. The design includes LL COOL J's lyrics formed into the shape of The Liberty Rock — a monument located between Liberty Avenue and Farmers Boulevard in Queens — whose red, black, and green colors remain a symbol of past and current Black and Pan-African movements.
As LL put it, "Black Lives Matter... forever."
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