Goodie Mob’s unique brand of socially-conscious and spiritually-informed Hip-Hop shaped the sound of the Dirty South; that potent alchemy born of T-Mo, Khujo, Big Gipp and Cee-Lo providing a soundtrack for the shift in Atlanta’s visibility and culture. With Organized Noize providing a launching pad, these four distinctly talented personalities formed a musical legacy as rich as it is varied. From Mays High School to heights unforeseen, The Dungeon Family legends have set a standard.
-
1996
Artist | January 1, 1996
Atlanta, Hip-Hop and the Olympics
The Centennial Olympic Games came to Atlanta. But the impact of the Games was felt way before the opening ceremonies. And even as the world celebrated, four voices from Southwest Atlanta cried out for their city. READ MORE
-
1994
Artist | January 1, 1994
Gettin' Fed Off of Soul Food
It was a powerful time in Atlanta when the foursome known as Goodie Mob came together. OutKast had broken through. The Braves were dominating. In pop culture, O.J. was speeding away in a white Bronco. And four SWATS emcees were cooking up a classic at Curtis Mayfield’s place. READ MORE
-
1992
Artist | January 1, 1992
The New Age Old Soul
Cee-Lo Green was only a teenager when his two buddies formed a rap group named OutKast. He would find his way to the Dungeon, where a chance meeting led to him teaming with three other unique rhymers. READ MORE
-
1990
Artist | January 1, 1990
A Mutant Manifests
He was rapping around town with his musical mentor, and drawing attention. Before it was cool to be weird, Gipp was Gipp. Before the world had a clear view of ATLien style and swag, Gipp was Gipp. We look at the emergence of Goodie Mob’s resident X-Man. READ MORE
-
1989
Artist | January 1, 1989
Beats, Blood and Brotherhood
When they met as high school students, T-Mo and Khujo had no idea how far their newfound friendship was going to take them. This is the story of The Lumberjacks. READ MORE
-
1994
Artist | January 1, 1994
Gettin' Fed Off of Soul Food
It was a powerful time in Atlanta when the foursome known as Goodie Mob came together. OutKast had broken through. The Braves were dominating. In pop culture, O.J. was speeding away in a white Bronco. And four SWATS emcees were cooking up a classic at Curtis Mayfield’s place. READ MORE
-
1990
Artist | January 1, 1990
A Mutant Manifests
He was rapping around town with his musical mentor, and drawing attention. Before it was cool to be weird, Gipp was Gipp. Before the world had a clear view of ATLien style and swag, Gipp was Gipp. We look at the emergence of Goodie Mob’s resident X-Man. READ MORE
-
1996
Artist | January 1, 1996
Atlanta, Hip-Hop and the Olympics
The Centennial Olympic Games came to Atlanta. But the impact of the Games was felt way before the opening ceremonies. And even as the world celebrated, four voices from Southwest Atlanta cried out for their city. READ MORE
-
1992
Artist | January 1, 1992
The New Age Old Soul
Cee-Lo Green was only a teenager when his two buddies formed a rap group named OutKast. He would find his way to the Dungeon, where a chance meeting led to him teaming with three other unique rhymers. READ MORE
-
1989
Artist | January 1, 1989
Beats, Blood and Brotherhood
When they met as high school students, T-Mo and Khujo had no idea how far their newfound friendship was going to take them. This is the story of The Lumberjacks. READ MORE
Sold Out!
Rock The Bells
Rock The Bells x Simone I. Smith Earrings - Large
$180
As the “ORIGINAL” Around the Way Girl, Simone I. Smith partnered with her husband, LL COOL J, for a collaboration that honors all of the Fly Girls across the...
Sold Out!
Rock The Bells
Rock The Bells x Simone I. Smith Earrings - Extra Large
$250
As the “ORIGINAL” Around the Way Girl, Simone I. Smith partnered with her husband, LL COOL J, for a collaboration that honors all of the Fly Girls across the...
Henry Mask
Rock The Bells x Henry Mask (4-Pack)
$49.50
The Rock The Bells x Henry Mask collaboration is a testament to ingenuity, solidarity, and community. "It is our mission at Rock The Bells to elevate Black-o...
Sold Out!
Rock The Bells
Joe Conzo, Jr Born In The Bronx - Signed Book
$50
We present a signed 'Born in the Bronx' book — a must-have for any Hip-Hop head. Own a Piece of Hip-Hop History with Our Joe Conzo Book. Joe Conzo — the ma...
Rock The Bells
Rock The Bells 59FIFTY Flat Brim - Multi
$45
Superman had his cape, Hip-Hop heads have their fitteds. We partnered with New Era for a classic hat that tells the world exactly who you are and what you re...
Rock The Bells
Rock The Bells 59FIFTY Flat Brim - Black
$45
Superman had his cape, Hip-Hop heads have their fitteds. We partnered with New Era for a classic hat that tells the world exactly who you are and what you re...
Rock The Bells
Rock The Bells 59FIFTY Flat Brim - White
$45
Superman had his cape, Hip-Hop heads have their fitteds. We partnered with New Era for a classic hat that tells the world exactly who you are and what you r...
Rock The Bells
ROCK THE BELLS X ROOTS Collabo Leather Duffle Bag
$495
ROCK THE BELLS X ROOTS Collabo Leather Duffle Bag
Rock The Bells
Rock The Bells "Thirst For Greatness" Nalgene Bottle
$20
Going after goals makes you thirsty, and we’re here to help.
Rock The Bells
Rock The Bells "Dream Big" Notebook
$20
There's power in writing down a thought, idea, plan, verse, or sketch. That little voice in the back of your head telling you to remember something is usuall...
Rock The Bells
Rock The Bells "Good Morning Mug"
$20
Whether you start your day with black coffee, tea, or water out of the tap, our Rock The Bells Mean Mug will keep you having that perfect balance between min...
Rock The Bells
Rock The Bells 4 Elements Crest Crewneck
$125
Melle Mel’s microphone, Flash’s turntable, Crazy Legs’ dance floor, and LEE’s spray can are the tools of the trade.
Rock The Bells
Rock The Bells Drip Hoodie
$145
In graffiti’s infancy, writers removed stock caps from oven cleaner and put them on spray paint to get a wider spray arc for their “masterpieces“. The...
Rock The Bells
Rock The Bells Certified Hoodie
$145
KRS-One told us, “Rap is something you do. Hip-Hop is something you live.” Rock the Bells is 24/7/365.
Rock The Bells
Rock The Bells Strictly OG Drip Long Sleeve
$55
Melle Mel’s microphone, Flash’s turntable, Crazy Legs’ dance floor, and LEE’s spray can are the tools of the trade. There’s strength in numbers.
Rock The Bells
Joe Conzo, Jr Born In The Bronx - Book
$50
We present 'Born in the Bronx' book — a must-have for any Hip-Hop head. Own a Piece of Hip-Hop History with Our Joe Conzo Book. Joe Conzo — the man 'The Ne...
